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October 21–22
San Francisco, CA
Agents of change

Two days. 500+ procurement and finance leaders. A bold new vision for the future of the industry.
Challenge convention. Shape what comes next.

This year’s theme is Agents of change. We’re bringing together the procurement and finance leaders reshaping how businesses spend, operate, and grow through AI, orchestration, and bold execution.
Owning change to create impact

Andre Agassi
Tennis legend, philanthropist
Andre Agassi is one of the most iconic athletes of our time—an 8-time Grand Slam winner who transformed tennis with his grit, talent, and reinvention. Off the court, he’s a force for community impact through the Andre Agassi Foundation for Education.
Agenda
Featured speakers
Explore a few of the influential voices who are taking the stage this year. Full speaker lineup dropping soon.

Michael Simpson

Ann Fleishell

Mithun Sharma

Tigran Avakian

Ignacio Cabrera

Michelle Vita

Edina Cavalli

Adam Dix

Laurie Hill

Sean Park

Kim Mcglinn

Kris Aksteter

Arif Faruki

Katie Streu

Kristin Ellis

Kat Devlin

Mark Zafra

DJ Beckett

Melissa Chin
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Angela Chim

Gabrille Toof

Robert Kolek

Jessica Krug

Cindy Yan

Meteb Alfayez

Taylor Garrard

Joe Dominguez

Dr. Elouise Epstein
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Philip Ideson

Joël Collin-Demers

Amanda Prochaska

Chris Sawchuk
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From the bold creativity of Yerba Buena Center for the Arts to the vibrant energy of the W Hotel, this year’s Zip Forward takes center stage in the heart of San Francisco.
Thank you to our sponsors
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Frequently asked questions
When and where is Zip Forward taking place?
Zip Forward will be held October 21-22, 2025 at two nearby venues in downtown San Francisco:
- October 21-22: Yerba Buena Center for the Arts (YBCA) – 701 Mission St (enter through the Mission Street entrance to check-in)
- October 22: W San Francisco – 181 3rd St
We recommend arriving early on Tuesday, October 21 to check, enjoy breakfast, and secure your spot for the opening keynote. The first 600 attendees to check in will receive a special giveaway.
What do I need to bring?
Be sure to bring a photo ID to register and pick up your badge. We also recommend downloading the Zuddl Events app ahead of time and building your personal agenda for the conference.
What's included with a Zip Forward pass?
Your pass includes full access to:
- Zip Forward keynote, general sessions, and workshops
- Breakfast, lunch, happy hour
- Coffee, water, snacks throughout the event
- Welcome party, featuring drinks and light bites
Dietary restrictions? Please let us know when you register and we’ll be happy to provide accommodations
Is there a group rate available?
Yes, there is a 20% discount for groups registering three or more guests.
Where should I fly into and is there a hotel room block?
We recommend flying into San Francisco International Airport (SFO) or Oakland Airport (OAK).
Book your Hotel accommodations through Zip Forward's room block at the W San Francisco to secure a special rate.
What is the dress code for Zip Forward?
Business casual attire is recommended at Zip Forward. Bring a light jacket or sweater for the air conditioned rooms at YBCA and W Hotel.
Is the event venue accessible?
Yes, both the Yerba Buena Center for the Arts (YBCA) and the W Hotel are fully accessible with ADA-compliant entrances, elevators, seating, and restrooms.
There is also a mother’s room available at both venues. Pick up a key at the registration desk.
If you have any accessibility-related questions or requests, please reach out to us at zipforwardinfo@ziphq.com.