Selling the story at Primark

In the face of rapid AI acceleration, increasing global regulations, and ambitious business growth, Primark was changing—its procurement function needed to get ahead of that change.

In this keynote, Laura Cook, Director of Procurement, will share how she seized this moment of disruption as an opportunity to dramatically reimagine how procurement operates for the global retailer—driving significant enterprise-wide transformation enabled by a procurement programme over 3 years, with a rapid first 6 months of change.

Laura will share the strategy that’s guided Primark’s journey, how she sold the vision to her toughest stakeholders, and how she’s turned her team's operating model on its head.

Featured Speaker:

• Laura Cook, Director of Procurement, Primark