If 2023 was the Year of Intake, then 2024 was undoubtedly the Year of Orchestration.
At the start of the year, in webinars, industry events, and conversations throughout the field, “procurement orchestration" was a phrase murmured with curiosity and intrigue—though few could pin down its full potential.
Jan - March
Will 2024 be the year of process orchestration?
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At Zip, we were already laying the groundwork for this new era of procurement, launching an 'Executive Guide to Procurement Orchestration' and a suite of enterprise products introducing this new paradigm.
CPO Rising
April - June
The industry took note. Procurement orchestration was listed as a category in the Gartner® Hype Cycle™ for the first time, with several leading industry analysts officially recognizing this emerging category in their reports.
Gartner® ‘Hype Cycle™ for Procurement and Sourcing Solutions, 2024’
July - Sept
In September, Zip was named a Leader in the first-ever IDC MarketScape Worldwide SaaS and Cloud-Enabled Spend Orchestration, announced on stage at Zip Forward in San Francisco.
IDC MarketScape for Spend Orchestration
Oct - Dec
Of course, Zip was there every step of the way.

We were thrilled to be featured on the cover of Procurement Magazine, highlighting our leadership in driving orchestration transformation across the industry—empowering each of our customers to reach peak performance.
Procurement Magazine Cover
Zip publishes ‘The Executive Guide to Procurement Orchestration’
CPO Rising: “Will 2024 be the year 
of intake management and procurement 
process orchestration?”
Zip launches new enterprise functionality and introduces the world's first Orchestration Library
Spend Matters makes 'Intake and Orchestration' their quarterly theme, launching the first-ever RFI template dedicated to the topic
Zip introduces the AI Suite and Zip AI Assistant, built on our procurement orchestration platform
Gartner® ‘Hype Cycle™ for Procurement and Sourcing Solutions, 2024’ includes procurement orchestration as a category for the 
first time
IDC releases ‘The Business Value of the Zip Spend Orchestration Platform', highlighting how leading enterprises are achieving remarkable results
The first-ever IDC MarketScape for Spend Orchestration places Zip into the Leader’s Category
Zip Forward 2024 brings together industry leaders from around 
the world to discuss the power of orchestration
Orchestration dominates the conversation at DPW Amsterdam, featuring keynote by Zip co-founders on ‘The End of Spend Management’
Ardent Partners releases ‘2024-25 Buyer’s Guide to Intake Management and Procurement Process Orchestration’
The Hackett Group releases ‘Next-Generation Procurement Operating Models and Agile Orchestration’
Zip announces Series D funding live on Bloomberg, 
the largest investment in procurement software in 20 years
'How Zip is Leading the Procurement Orchestration Revolution' 
is the November cover of Procurement Magazine
Customers

We’re proud to have supported our customers in transforming their procurement operations and honored to be part of so many incredible success stories throughout 2024.

“Zip continues to set the tone for the Spend Orchestration space. In spite of their impressive and increasingly extensive roster of logo wins, they are clearly not resting.”

Discover implemented Zip and saw a 67% increase in throughput and a 14% reduction in cycle time across its global operation, eliminating 3,000 business approvals annually.

“Operating at peak performance means being five steps ahead and anticipating our internal customers' needs so they can get back to our external clients.”

Lesley Garafola, Global Head of Procurement and Vendor Management at Barings

"Procurement operating at peak performance means that everything 
is aligned, from strategy, to processes 
and policies, our organization, 
our reporting, our metrics, and systems."

Sean Park, VP of Procurement and Transformation at Arm

2024 was a huge year for Zip.
Groundbreaking product innovations, major industry recognitions, and a full top-to-bottom brand transformation.

This year, we reinvented our brand—aligning every Zip element with our core mission: unblocking innovation to help organizations achieve peak performance.
Zip AI expanded with practical procurement intelligence that works for you
Wide-ranging industry recognition
Zip raised $190M Series D funding, the largest investment in procurement technology in over 20 years
Zip by the numbers

Saved for our customers

$4.4 Billion

Total spend processed

$107 Billion

Total approvals

11.7 Million

Zip customers operating at peak performance

500

Zip AI insights delivered

4.16 Million

Suppliers managed by Zip

4.12 Million

Amount of cycle time saved by Zip customers

4.6 Million Days
2025
The year of convergence
As we look ahead to 2025, we anticipate the next major evolution in procurement: convergence.
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Where orchestrated best-of-breed tools seamlessly integrate with source-to-pay models, enabling suites and preferred applications to coexist within a single orchestrated platform—pushing intelligent procurement workflows even further into the future.

Our journey is just getting started. We’re thrilled you’re along for the ride.

Happy new year from Zip!

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MiroNorthwestern Mutual
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When procurement flows, business flows.
Based in San Francisco, CA
When procurement flows, business flows.
Based in San Francisco, CA
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